Meet Matt Sedota

By Leslie Moore

Meet Matt Sedota

Employees of EASY Radio are all animal lovers, led by their kind hearted General Manager Matt Sedota. The Myrtle Beach station, broadcast locally on WEZV, 105.9 FM and WGTN, 100.7 FM, as well as a live stream on, is committed to helping local shelters place homeless animals. An adoptable dog or cat from a local shelter is profiled on air every Tuesday, from 9:30-9:45 am, during their popular “Best Friend of the Week” feature – usually resulting in a forever home for the lucky dog or cat. The day we met with Matt, Emmett, a gorgeous, long-haired ginger cat from Grand Strand Humane Society, was enjoying a visit to the station, and lots of attention from the staff, after his successful on air debut.

Matt, how did you get started helping homeless animals?

EASY Radio has always helped local shelters with public service announcements, and this was a natural extension. Everyone here at the station loves animals, and we have an office cat, Lincoln, who lives here full time. He is our second office cat, the first was Jefferson – I guess we’re going to name them all after Presidents!

We’ve had a lot of success with this promotion – recently a listener from Virginia came down and adopted a dog she heard profiled on air! The dog, named Hershey, a big brown lab, was from the North Myrtle Beach Humane Society and had been turned in by his family who were moving and couldn’t take him to their new home. Our listeners get very emotionally involved with the animals we feature; of course, the puppies and kittens are always favorites. A few years ago we featured a three-legged Chihuahua and were inundated with requests to adopt him. Radio is all about imagination, and the animals are a lot of fun to talk about and describe.

Listeners who can’t adopt are able to help by donating cash or pet food. ShipOnSite in Surfside and Carolina Trust Credit Union accept donations. Last year we collected 10,000 pounds of pet food.

Do you have pets?

Yes, my wife, Cheryl, and I have adopted three shelter dogs, two from Grand Strand Humane Society and one from St. Francis Animal Center in Georgetown. One is a Jack Russell Terrier and the other two are mixed breeds. I grew up in a family of eight children, and my dad wouldn’t let us adopt a dog until all the children were out of diapers. Somehow, it just never happened, but I knew I would have pets as an adult.

Most people living along the Grand Strand are from somewhere else. Where are you from?

I grew up in a small town near Buffalo, New York where my father was a speech therapist. Nights and weekends he worked in radio. I have always loved the entertainment industry and music. Right after I finished college, I began working in radio.

My wife, also from my hometown, and I married soon after we finished college and moved here 30 years ago. We didn’t date growing up, but were always put together in school as our names were alphabetically side by side! Cheryl is the Assistant Principal at St. Andrew Catholic School, and our son, Nick, is 19 and in college in Florida studying to be a producer in the music industry. He hung out at the radio station a lot growing up and I guess it stuck!

At EASY Radio, we have a very personal connection with our listeners – I have some wonderful stories. One gentleman who had just lost his wife told us that near the end they would listen to the radio together and hold hands as she was too sick to do anything else. Radio allowed them to enjoy their time together.

I can’t imagine doing anything else.

About this writer

  • Leslie Moore Leslie Moore is the editor for Strand Media Group. A 25 year resident of Pawleys Island, she is blessed with a life filled with the love of family and friends and satisfying work to do every day.

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