Affordable Elegance: Lyndon & Melanie Amick

By Leslie Moore

Affordable Elegance: Lyndon & Melanie Amick

Lyndon & Melanie Amick, Afforables Apparel

Tell us a little about yourself.

Lyndon: We have four children ages 11, 9, 7 and 2 1/2, so that’s really all we do! [laughing] The three oldest are boys and the youngest is a girl – she’s quite the queen. We live in Saluda, South Carolina, where I was raised, and Melanie grew up about 15 minutes from me.

Melanie: We lived in Charlotte for three years while Lyndon was racing in NASCAR. Soon after our first son was born, we wanted to go home, back to our roots.

How would you define elegance?

Melanie: That is such a great word, but I’d like to redefine it a little. I know women whom I consider elegant that aren’t tall, skinny and well dressed. These ladies have discovered the beauty in the woman God has created them to be. In that, their beauty shines from the inside out and is revealed in how they carry themselves and how they dress.

Lyndon: I live with a great example of elegance. I hope our daughter patterns herself after her mother.

What is the most important thing to know when updating your wardrobe?

Lyndon: Don’t be afraid to go outside of your box. And, allow the experts to help. At Afforables, we have trained staff to help you select, for example, a trendy top to go with a favorite pair of pants you already own, giving you an entirely new look. Instead of buying a completely new wardrobe, spruce up what you already have.

Why did you choose to go into the retail clothing business?

Lyndon: Before Melanie and I bought this business, I had zero experience in retail and women’s clothing. I started my life racing for NASCAR, from age 15 until I was 26. Honestly, I got sick of risking my life every weekend. After I left NASCAR, I went into the National Guard and served for eight years. I spent a year in Afghanistan and was away from my family for a total of 18 months. By then, my marriage was on the rocks. In 2010, I was saved and gave my life to God, and, through Him, we were able to put our lives back together. A friend of mine brought this business opportunity to my attention and, at first I was not at all interested. What did I know about retail? But, eventually, I agreed to look into it. Things went so smoothly, and I have become like a son to the previous owners. I appreciate them so much. I took ownership in March of 2012, and Afforables now has six stores in South Carolina. And, we have wonderful people working for us.

What’s new and exciting at Afforables?

Lyndon: We get shipments in every week, so there is always something new! The essence of Affordables is good clothes at great prices and excellent customer service. We have many loyal customers, and we listen and respond to their needs. It’s always fresh and exciting!

Locally, visit Affordables at the Hammock Shops in Pawleys Island. Hours are Monday-Saturday, 10 am-6 pm and Sunday noon-5 pm. Call 843-235-2824 or visit

About this writer

  • Leslie Moore Leslie Moore is the editor for Strand Media Group. A 25 year resident of Pawleys Island, she is blessed with a life filled with the love of family and friends and satisfying work to do every day.

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