Creating Elegance: Jim Huntley

By Leslie Moore

Creating Elegance: Jim Huntley

Jim Huntley, Treasures Fine Jewelers

Tell us a little about yourself.

I’ve been married for 23 years and have two stepdaughters, a grandson and son-in-law. My wife and I live in Murrells Inlet. I grew up in Concord, near Charlotte, North Carolina. My grandfather was a jeweler there, and my dad was a Seiko salesman, so I guess the jewelry business runs in the family! I lived in Atlanta for a couple of years doing trade work and moved back to the Charlotte area in 1985 where I met my wife. We moved here in 1993, and I opened Huntley Jewelers in Myrtle Beach. In 2008, my business partner and I opened Treasures Fine Jewelers in the Market Common.

How would you define elegance?

I am apparel-challenged [smile], and only wear a suit to weddings and funerals. I like to see someone who doesn’t overdo and still looks great. Audrey Hepburn and Grace Kelly had such elegance. Today I look for someone who has a style that is personal but not gaudy. I look for the same in jewelry. It’s a very personal item, what works for one customer might not work for another.

How did you become a jewelry designer? What do you love most about it?

After I graduated from the University of North Carolina at Chapel Hill, in 1981, the job market was flat. My grandfather encouraged me to pursue a graduate degree at the Gemological Institute of America in Santa Monica, and I did. It became my passion. I believe you should follow your heart. To pursue a career just for the money will never make you happy. I have always loved detail and doing meticulous stuff – as a child I love putting together model airplanes and working puzzles. My grandfather saw that and encouraged me. I really enjoy my career.

Would you give our readers a few tips on selecting jewelry?

I always encourage people to choose what makes them unique. Don’t go for fads or what everyone else is wearing. Consider your budget, your favorite color, metals you like and go from there. Styles have changed so much in the last 30 years and will probably be completely different in the next 15.

What’s new and exciting at Treasures Fine Jewelers?

Treasures Fine Jewelers is known for creating one of a kind custom jewelry and working with our customers to create their personal idea of elegance. We are a full service jeweler, and also do consignment, appraisals and repairs. If you have an idea, I can make it, and we can also incorporate your old metals. Our selection is unique and not what you see in mall stores. My signature piece is a conch shell – I made the mold from an actual shell and, at my wife’s suggestion, added gemstones. We have other shell pieces, many that I designed from shells found on our beaches.

Treasures Fine Jewelers is located at 981B Hackler Street in the Market Common. Hours are Monday-Friday, 9:30 am-5:30 pm, and Saturday 10 am-4 pm. Please contact them at 843-692-0356 or visit

About this writer

  • Leslie Moore Leslie Moore is the editor for Strand Media Group. A 25 year resident of Pawleys Island, she is blessed with a life filled with the love of family and friends and satisfying work to do every day.

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