Designer by the Sea: Tara Grinna

By Leslie Moore

Designer by the Sea: Tara Grinna

Tara Grinna, Tara Grinna Designer Swimwear

Tell us a little about yourself.

I was born in Virginia in the 1960s. I trained and showed horses throughout my childhood and teen years which kept me very busy. My family tells me that I used a small child’s singer sewing machine to make bikinis for my cousins when I was quite young! After graduating from design school and working for a couture swimwear company in Palm Beach, Florida, I moved to Myrtle Beach in 1987 and opened La Plage Swimwear. La Plage produced custom, one of a kind designs in the beginning years. I was married the following year to Rune Grinna, and we welcomed our only child in May of 1990, a girl named Kirsti.

What is your favorite wedding memory?

I have to say my favorite memory is probably my ride in a horse and carriage to the church with my father, and the ride back to the reception venue with my new husband. It was so calming, and the most enjoyable time with my two favorite men during a day filled with chaos and excitement.

Who proposed?

Rune proposed to me on the avenues at one of the beach accesses in the fall of 1987. He was in the habit of picking me up from work and taking me there often for lunch or just to sit for a few minutes and watch the ocean. He sold his older model Thunderbird to buy my engagement ring. Times were really tough! I just recently gave that same diamond to my future son in law who proposed to my daughter this past December. His mother and I both had single round stone diamond engagement rings that were almost identical so he asked us both if he could have a ring made for her that included our diamonds on the sides, and he would buy the larger center stone. We both loved the idea and knew the ring would be even more meaningful for both of them. We are now planning their wedding in March of 2016!

What’s new and exciting in your swimwear line this spring?

We are launching a new division of swimwear and resort wear for the plus-sized lady – “Voluptuous by Tara Grinna” will include our best selling styles in larger size offerings. We are currently shooting models and will begin production soon. These suits, beautiful cover ups and resort wear will be available for purchase in late spring to early summer!

Another exciting announcement is the opening of our newest location at Barefoot Landing. We will fill a large space in the front section near White House Black Market and Chico’s. Set to open in early May, we will house two separate ideas within one location. One side will be home to our 3rd “Concept” store, a high end designer boutique with prices that equal what you would find in any better department store. The current collection of samples is what you will see upon entering this ultra modern, Euro-inspired boutique, where you can browse and easily see color and silhouette without regard to size. We then escort you into our spa-like large fitting rooms and begin to bring selected items to you which are housed in a private stock area. Our trained stylist will assist you in selecting the perfect swimsuit for your figure, and you never have to pay for her services. The other half of the store will contain overstock, seconds and previous season swimwear where prices are slashed to Outlet levels. Both sides will include all the accessories you have come to expect from all La Plage and Tara Grinna locations. You may even visit Tara’s on-site design studio where designs for the coming seasons are in progress. You might even get to meet Tara and offer your opinions on the new upcoming fabric samples! We are known for making swimsuit shopping fun!

In addition to their new location opening in May, find Tara Ginna Swimwear in Pawleys Island at 11412 Ocean Highway, in La Plage Swimwear at 2304 North Kings Highway, Myrtle Beach, and the Tara Grinna Outlet at 2910 Church Street in Conway.

About this writer

  • Leslie Moore Leslie Moore is the editor for Strand Media Group. A 25 year resident of Pawleys Island, she is blessed with a life filled with the love of family and friends and satisfying work to do every day.

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