New Business Spotlight: Coastal Clear, Ritual Without Regret

Rebecca Furlong, founder of Coastal Clear, was born and raised in Murrells Inlet, SC. Despite her dedication to a healthy lifestyle, the nightly ritual of unwinding with a glass of wine or a cold beer was slowly erasing all of the good she was doing during the day. “I craved that sense of relaxation and comfort, but I knew there had to be a better way.”

The final straw came when she received some suboptimal blood panel results. Her doctor recommended that she cut back or eliminate alcohol consumption to get her numbers back to normal. She opted to cut it out completely, but immediately felt deprived. Figuring she couldn’t be the only one feeling this way, she embarked on a journey to start Coastal Clear.

In recent years, there has been a noticeable trend of people cutting out alcohol from their lives, whether temporarily or permanently. This shift in behavior is driven by a variety of factors, including changing attitudes toward health, wellness, and socialization. However, there aren’t many non-alcoholic beverage options for those wishing, or needing, to reduce their alcohol consumption. That’s where Coastal Clear comes in.

The goal of Coastal Clear is simple: to provide an alternative choice where everyone, regardless of their reasons for cutting back or abstaining from alcohol, can discover new drinks that not only taste delicious, but also nourish their well-being. Coastal Clear offers a diverse array of options that cater to every taste and preference, including non-alcoholic wines, beers, and cocktails.

“I want people to feel excited and inspired when they visit our website,” says Rebecca. “I’m hoping to reach any and everyone who is looking for something different in their life.”