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Seeing a Window of Opportunity: Matthew and Kristy Yelle of Palmetto Protection Films took an entrepreneurial risk that rewarded
By Ashley Daniels The husband-and-wife team of Matthew and Kristy Yelle, owners of Palmetto Protection Films, and their story of success mirrors the “slow and steady wins the race” classic of overcoming challenges and setbacks over the years. The couple…
Crystal Frye, owner of The EZ Easel, paints a non-traditional picture of success
By Ashley Daniels “You have to do what you have to do sometimes until you can do what you want to do,” says Crystal Frye, owner of The EZ Easel. That’s the trajectory her journey toward her artistic entrepreneurship has…
A Q&A with Mikaela Schaefer, Business Coach
Q: What inspired you to become a business coach? A: When I graduated from Iowa State University, I knew I wanted my life to be marked by positively influencing others, so I decided to forgo my marketing degree and spent…
Bleu Wonder: Carina Dupree’s Sunset Beach boutique is a destination for the fashion-forward
By Ashley Daniels After 30-plus years of working in the dentistry field, Carina Dupree decided to do a full career makeover and bought Bleu Boutique in Sunset Beach, North Carolina. “And it’s been fantastic,” says Dupree of her profession switch.…
Conway’s Crown Jewel: Family-owned Grady’s Jewelers has been a town gem for nearly 55 years
By Ashley Daniels Grady’s Jewelers has been a much-adored mainstay off Main Street in downtown Conway since 1970, when patriarch Grady Richardson first opened the doors to his family-run store. Over the next five decades, Grady, with the help of…
Leading with Heart: A Q&A with the North Myrtle Beach Woman’s Club on Charity and Community Impact
Can you tell me about the origins of the North Myrtle Beach Woman’s Club? How did it all begin? In 1973, twelve women formed a Garden Club in North Myrtle Beach, SC. Within a few short months, they realized their…
Discovering the Why of YMCA
We’re taking a closer look at the YMCA of Coastal Carolina through Hatton Gravely, chief development officer By Ashley Daniels “I think that the number one thing for folks to know is just how much we’re growing to be able…
Paws of Hope: The Mission and Heart of Kind Keeper Animal Rescue
By Haley Brandon Founded by Belinda Mairowicz, Kind Keeper Animal Rescue is more than just a shelter—it’s a passion turned into a way of life. From her early days as a little girl with a deep love for animals, Belinda’s…
Casting Confidence: How Captain Rich Charters is Inspiring a New Wave of Women Anglers
Fishing has long been seen as a male-dominated sport, with images of weathered fishermen casting lines into the deep blue sea. But times are changing. More women are grabbing their rods, embracing the adventure, and breaking through the traditional barriers…
Shining a Light on a Local Legend: LaFaye’s at 79th has been the hotspot for lamps, shades, repairs, and more for more than four decades
By Ashley Daniels The cute little corner gift shop that could, LaFaye’s at 79th, continues to be a Myrtle Beach mainstay after 42 years in business, with locations and ownership changing over that time span. Originally owned by its namesake,…
In Full Bloom: Rose Arbor Fabrics has experienced continued growth over the last 30 years
By Ashley Daniels For the past 33 years, Rose Arbor Fabrics has been a wildly successful home interior institution in the Myrtle Beach area. Owner Page Nash took over the store in 1994, and a second Rose Arbor location opened…
Art at the Heart of the Lowcountry: A Portrait of Georgetown Artist Charles Williams
By Ashley Daniels Contemporary visual artist Charles Edward Williams grew up in Georgetown, South Carolina, with a passion manifested from his paintbrush that recreates the lovely landscapes and faces of the Lowcountry. At 40 years old, after years of being…
Turning Lives Around: Body Revolution Aesthetics & Wellness is committed to changing lives, inside and out
By Ashley Daniels The husband-and-wife team of Dr. Jason and Morgan Farrah has decades of experience in acute healthcare, but seven years ago, they decided to sidestep from traditional medicine into aesthetics and wellness. The Farrahs’ first wellness spa was…
The Perfect Color Combination: Pink & Red provides a pop of color in your wardrobe and is proud to support brands owned by women in the South
By Ashley Daniels Color yourself fabulous at Pink & Red, a unique boutique that’s been stylish and chic since opening doors for business in Myrtle Beach on May 1, 2021. Owner Jessica Hughes took over the Lilly Pulitzer Signature Store…
The Myrtle Beach Police Department K9 Unit: Trained Protectors, Beloved Companions
By Haley Brandon The Myrtle Beach Police Department created the K-9 Unit in 2001. Since then, the program has grown extensively and continues to provide an essential service in apprehending criminals using trained canines and their law enforcement handlers, one…
Fidelis Animal Hospital: Dr. Katie Roe-Jarisch’s Journey of Service and Paying It Forward
By Haley Brandon Dr. Katie Roe-Jarisch grew up in Belton, SC, just outside of Anderson. She attended Clemson University, majoring in Agriculture and minoring in Animal Science. Reflecting on her college years, she admits, “I wasn’t sure what I wanted…
Shop and Support: A closer look at Rescued Treasures and their dedication to All4Paws
By Ashley Daniels Retail therapy can also have charitable benefits. For instance, every time you purchase something at Rescued Treasures in Pawleys Island, you are supporting All4Paws, a local animal rescue organization. Rickie Goldberg recently took over as director of…
Summer Light: Art by Night at Brookgreen Gardens: A Perfect Summer Evening
By Haley Brandon Summer Light: Art by Night is a chance to see Brookgreen Gardens in a whole new way. As the sun sets, the historic landscape comes alive with beautiful displays of light installations, creating a mesmerizing experience that…
Style Savings: Bloomingail’s Consignment is a win-win for buyers and sellers
By Ashley Daniels Sure, there’s Bloomingdale’s in The Big Apple, but then there’s Bloomingail’s Consignment here in Little River that’s made quite a name for itself in the retail industry over the last 27 years. Owner Gail Roberson says she…
Exploring New Waters: Set Sail Charter Co. Brings Personalized Sailing Adventures to Murrells Inlet
By Haley Brandon Set Sail Charter Co. is making waves in the heart of Murrells Inlet, founded by local maritime enthusiast Steely Hays. Growing up in Murrells Inlet, Steely was introduced to the water at a young age, spending her…