{"id":22610,"date":"2025-05-01T00:18:00","date_gmt":"2025-05-01T04:18:00","guid":{"rendered":"https:\/\/sasee.com\/?post_type=essay&p=22610"},"modified":"2025-04-29T09:22:57","modified_gmt":"2025-04-29T13:22:57","slug":"fine-since-89-celebrating-the-finer-things-with-eleanor-pitts-jewelry-gifts","status":"publish","type":"essay","link":"https:\/\/sasee.com\/ro\/essay\/fine-since-89-celebrating-the-finer-things-with-eleanor-pitts-jewelry-gifts\/","title":{"rendered":"Fine Since ’89: Celebrating the Finer Things with Eleanor Pitts Jewelry & Gifts"},"content":{"rendered":"

By: Ashley Daniels<\/a><\/p>\n\n\n\n

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Since 1989, Eleanor Pitts has been a household name and the cherished meaning behind countless special celebrations and memories with loved ones.<\/p>\n\n\n\n

Before the fine jewelry and gift shop opened its doors at The Shops at Oak Lea in Pawleys Island that year (one month before Hurricane Hugo demolished the South Carolina coast), the business\u2019s origins were in Kingstree, South Carolina, where Eleanor\u2019s husband, Bill, owned a pharmacy. After Bill bought a new pharmacy, she converted the old building into a fine gift shop \u2013 one of the first in the state to sell Waterford crystal.<\/p>\n\n\n\n

\u201cIt was always my interest,\u201d says Pitts. \u201cThat\u2019s what I liked, and do what you like. I had an eye for buying and putting things in my shop that people liked, and I always felt like if I liked it and I would take it home or wear it, then most of my customers would like it, too.\u201d<\/p>\n\n\n\n

Today, Pitts\u2019 shop is known in Pawleys and beyond for selling the finest collections of jewelry, gifts, and China. Expect only the most luxe fashion jewelry lines here that stand the test of time, such as Roberta Coin, Marco Bicego, Alwand Vahan, Temple St. Clair, and more.<\/p>\n\n\n\n

\u201cBasically, if you buy fine 14- or 18-carat gold traditional jewelry, you will have it forever,\u201d says Pitts. \u201cIt\u2019s never going out of style, in my opinion, because I wear things I\u2019ve had for 50 years. If you buy nice jewelry, you hand it down to your granddaughters and daughters \u2026 You\u2019ll have it forever.\u201d<\/p>\n\n\n\n

Pitts has built generational success through Eleanor Pitts Jewelry & Gifts, working alongside her husband and her daughter, LeAnne Daniels, whom she describes as a driving force.<\/p>\n\n\n\n

\u201cShe does a lot of the buying and selections with me,\u201d says Pitts. \u201cFortunately, we have pretty much the same taste, so that\u2019s good. It\u2019s nice to get a younger point of view and to have her in here as much as she can be here.\u201d<\/p>\n\n\n\n

When Pitts was asked if she had any plans to retire, she answered with a laugh, \u201cNo plans, but my husband and I think about it. We just can\u2019t seem to pull the trigger and do it.<\/p>\n\n\n\n

\u201cI just love what I do,\u201d she continues. \u201cAnd I enjoy seeing all the people that come in here. We have made so many friends through the years with people I met here, and also, some of my sales reps we\u2019ve formed friendships with because we have a lot of good ones that represent companies that have been coming in here for years. It\u2019s good to be able to meet new people as well as keep your old, returning customers.\u201d<\/p>\n\n\n\n

Pitts prides herself on her family and longtime sales staff\u2019s devotion to providing high-quality customer service over the decades. She knows how important it is to find the perfect gift for weddings, anniversaries, birthdays, baby showers, or any special occasion. And it all began with her special touch in selling Waterford crystal in Kingstree.<\/p>\n\n\n\n

She says May through summer tends to be a busy shopping season, with the upcoming Mother\u2019s Day holiday, weddings, and more.<\/p>\n\n\n\n

\u201cAnd we have a lot of customers coming in from out of town, new and old, because of a lot of new people from other states moving to the Grand Strand,\u201d says Pitts. \u201cWe don\u2019t just have North and South Carolina clientele anymore. There are many moving in from New York and New Jersey.\u201d<\/p>\n\n\n\n

Eleanor Pitts Jewelry & Gifts hosts a rotating lineup of popup designer shows throughout the summer, including one in June from The Mazza Company, an international brand. For more information and updates, visit Eleanorpitts.com.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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